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MRR Snapshot
Current monthly recurring revenue with active subscription count.
ARR Snapshot
Annual recurring revenue (MRR x 12) with subscription count.
Revenue This Month
Total revenue collected from paid invoices this month.
New MRR
MRR from new subscriptions created this month.
Net Revenue
Revenue after Stripe fees — gross, fees, and net breakdown.
Churn Rate
Percentage of subscriptions canceled this month.
Churn Risk
Customers with failed payments or past-due subscriptions.
Cancellations
Subscriptions canceled this month with MRR lost.
Net Revenue Retention
NRR — revenue retained including expansion and contraction.
Failed Payments
Charges that failed in the last 7 days with failure reasons.
Payment Success Rate
Percentage of successful charges in the last 30 days.
Past Due Subscriptions
Subscriptions with past-due payment status.
Open Disputes
Active chargebacks and disputes requiring attention.
Total Refunds
Refund amount and count this month.
Stripe Fees
Total Stripe processing fees this month.
Expiring Trials
Trials ending in the next 7 days — nudge before they lapse.
Trial Conversions
Trials that converted to paid in the last 30 days.
Active Subscriptions
Count of currently active subscriptions.
VIP Customers
Top customers by lifetime revenue.
New Customers
Customers created this month.
Delinquent Customers
Customers flagged as delinquent by Stripe.
Plan Distribution
Breakdown of active subscriptions by plan/price.
Daily Digest
Yesterday's key metrics: MRR, new customers, failed payments, cancellations.
Weekly Digest
Last 7 days: MRR, revenue, new customers, churn rate, failed payments.
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